I was thinking about “glance-media” and the idea that you
must capture my attention in three seconds or you lose me. The cliché, you
snooze you lose really plays a role in this case. Most people would cringe at
the idea that you have only three seconds to do something amazing and capture someone’s
attention – I mean three seconds?? Seriously? Cringe-not…and here’s why…
In boot camp, we were forced to do things that I thought were
the dumbest things; things like, fold your underwear perfectly within 10
seconds or make your bed into a flawless board within 30 seconds. So in my
first few days of boot camp, when our Company Commanders initially barked the underwear
folding order – I laughed but – of course – folded my underwear in the fancy impeccably-lined-edges
way. Proudly, I was done in six seconds – the first one done. I immediately stood
up, let out an “ah” (so everyone else knew I was the first one done) and looked
around at the other seventy-nine soldiers frantically struggling to fold their
underwear. As they finished, one by one they popped up to stand at attention
too. I made eye-contact with the other speed –demons and we smiled at each
other knowingly. We were good and now we knew who the best were. I know I know –
YES I AM TALKING ABOUT UNDERWEAR FOLDING – but I was proud of my skill as the
faster underwear folder. So there we stood, smug and happy, watching the last
girl battle with her briefs, and time – as predicted – ran out. That girl
started to weep in fear. The worst thing she could have done because fear was
like catnip to our Company Commanders. Honestly, I didn’t care. It wasn’t me
after all and I really didn’t know her at all but I did have the best seat in
the house to watch the wrath come down on her – she was my bunk neighbor and I
had front row seating or in this case – standing - to watch the hell that was
about to break loose on her for not folding her underwear in those 10 precious
seconds.
Hopefully, now you are starting to understand the value of a
few seconds as I discovered in boot camp. I discovered that you can change your
entire world in four seconds. That in four seconds you can save not only a stranger’s
life but your own life as well. How utterly significant is every second…
So there I stood with all the other soldiers who successfully
finished the underwear folding exercise in time and there sat the girl who
failed. She just sat wide-eyed and staring as the Company Commanders quietly
approached her. It was in their quietness that I felt more afraid of them then
when they were screaming and throwing things and acting like rabid animals.
Rabid animals I could handle – the quiet calm was worse. Worse because I didn’t
know what was going to happen. So they came and stood right next to the panicked
girl and very gently said, “Stand on your feet soldier.” Then for the rest of
the evening – they never addressed her again. I won’t go into too many details
about what followed that evening because how do you describe a worst nightmare?
But I will say they put us through hell. No sleeping, no eating just plain
hell. It was hours and hours of torture until our brains and bodies shut down.
But the girl – the girl that failed – she didn’t have to do a thing. She was
rested and safe. She never left the barracks.
By the time we returned – none of us were functioning
properly. I was a zombie. But instead of food or sleep we were called to
another underwear folding exercise. Again, we had 10 seconds and despite my
state of oblivion, I still folded my underwear in six seconds. But instead of standing up, instead of gloating,
instead of comparing myself with someone else, I rushed to my “failed” neighbor
and folded the rest of her underwear. I could hardly move my legs, barely had
function of my fingers, I was weak and dizzy, but another girl and I (and many
others) helped every girl that still had unfolded underwear. We completed the task in time and we never
gloated again. The failure wasn’t that one girl- the failure was everyone.
My attention was certainly captured in terms of seconds…
There is so much power to make a difference and
it can be measured in seconds. I learned a long time ago the value of just a
second. Even one second has the power to change someone and alter their destiny
forever.